Enrichment

Enrichment turns scoring insights into action. For each product, Lumio generates content designed to make AI shopping agents confidently recommend the product. Enrichment is included on the Professional plan and above.

What gets generated

Five content types per product, in a single pass:

Optimized titles

Titles get restructured into the format AI agents prefer: [Brand] + [Product Type] + [Key Attribute] + [Variant]. This is structure for matching, not SEO keyword stuffing.

Before: “The Explorer Boot” After: “Canopy Explorer Waterproof Leather Hiking Boot — Men’s, Brown, Wide Fit”

Attribute-dense descriptions

Descriptions are rewritten to include the specific attributes AI agents look for: materials, dimensions, compatibility, use cases, differentiators. Factual and attribute-rich, not marketing copy. The tone follows the workspace voice rules and brand profile.

Q&A pairs

5–8 question/answer pairs per product matching the conversational queries real shoppers ask AI assistants — sizing, materials, care, compatibility, use cases, comparisons.

These are critical for AI discovery because they match how people actually shop with AI (“Will this boot fit wide feet?” “Is it good for rocky trails?”).

Usage scenarios

4–6 “best for…” or “ideal if…” scenarios that bridge the gap between what a product is and what someone needs.

Category attributes

5–10 vertical-specific attributes that are missing from current data. Apparel: fabric, fit, inseam. Electronics: battery life, connectivity, compatibility. Beauty: skin type, key ingredients, application method.

How enrichment uses brand context

Every enrichment draws on four inputs from the workspace:

1. Brand personality — The adjectives shape the tone and word choice
2. Customer persona — Content is written to resonate with the target buyer
3. Product vertical — Category-specific attributes and Q&A topics are prioritized
4. Voice rules — Active rules are injected directly into the prompt as constraints

Scoring also matters: each product’s score breakdown and gap report are included in the enrichment prompt as context.

Workflow

Prerequisite

Products must be scored before they can be enriched. Bulk enrichment with unscored products returns a clear error.

Bulk enrichment

From Enrichments, click Enrich all products (or Enrich N remaining products if some are already done) to process the catalog. Only scored products are enriched — unscored products are skipped. Bulk enrichment runs through Anthropic’s Message Batches API for cost-efficient processing, batched at 500 products per request. The job runs in the background; results usually arrive within 15 minutes but can take longer for large catalogs, and an email lands when it’s done.

If a job is interrupted, the next run resumes from where it left off — only the products without enrichments are re-run.

Re-running enrichment

Once a catalog has been enriched, the button becomes Re-enrich all, which regenerates content for every product from scratch. To iterate on specific products instead of the whole catalog, use the feedback loop below — it re-enriches only what the brand marked for improvement.

Feedback loop

Enrichments can be rated thumbs up/down, commented on, or edited inline. Two ways feedback flows back:

• Inline edits apply directly. No regeneration, no token cost.
• Apply feedback triggers a job that re-enriches only the products with thumbs-down ratings, using the feedback as context. Inline-edited products are skipped — the edit is the answer.

Persistent per-product memory (approved/rejected/edited content per type) carries forward into future enrichments so the system learns from past corrections.

How usage is measured

Enrichment has no per-item credit. It’s included on the Professional and Elite plans, billed per workspace by product allowance — the plan price covers the AI work for everything within the limit. Token costs are absorbed into the plan price. See Plans & pricing.

Delivering enrichments

Enrichment generates content; publishing it is a separate, manual step. For a connected Shopify store, the Push enrichments to Shopify action writes the enriched fields to product metafields, and the Lumio theme extension renders them as JSON-LD on product pages, merged with live Shopify data (price, availability) at render time.

Delivery is included on Professional and Elite. The Distribution area that houses it is still rolling out — it’s marked Soon in the sidebar — so treat delivery as newly available rather than long-settled.

See Shopify Integration for the full delivery setup, including the theme extension.