Analytics

Connect Google Analytics 4 to see which AI assistants are driving traffic — and revenue — to the catalog.

Last updated July 5, 2026

Analytics answers one question: are AI assistants actually sending shoppers to the catalog, and are those shoppers buying? Lumio connects to a Google Analytics 4 property and separates agent-driven sessions from ordinary traffic, so the brand can see AI’s contribution to sessions, orders, and revenue.

Analytics is part of the Elite plan. Open Analytics under Insights in the sidebar.

Connecting Google Analytics

Analytics reads from an existing GA4 property. Connect it with Google OAuth — Lumio requests read-only access (the analytics.readonly scope) and never writes to the property. Once connected, Lumio pulls the last 365 days on the first sync and keeps the data current after that.

Data refreshes three ways: a Refresh button for an on-demand pull, an automatic background refresh when the page is opened and the cached data is stale, and a daily sync that keeps yesterday and today up to date.

What the tabs show

The dashboard has three tabs:

  • Sessions — Total sessions and AI sessions, with a traffic chart and a breakdown of which AI assistants drove visits.
  • Purchases — Total orders and revenue alongside AI orders and AI revenue, including AI’s share of the total.
  • Products — The same AI attribution at the product level, so the brand can see which products AI assistants are actually sending shoppers to.

How AI traffic is detected

Lumio classifies each GA4 session by its source. When the source matches a known AI assistant’s domain, the session is counted as AI traffic. The assistants Lumio recognizes today:

ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, You.com, and Le Chat (Mistral).

A few things worth understanding about this method:

  • Detection depends on the referrer GA4 records. If an assistant sends a visitor without a detectable source — or the visit arrives as direct traffic — it can’t be attributed to that assistant.
  • Traffic that Google records as a generic “google” source is classified as organic search, not AI. Lumio does not currently separate Google’s AI-generated answers from regular Google traffic.

Because detection keys off the referrer, the numbers reflect what GA4 can see. They’re a strong directional signal for how AI discovery is trending, not a billing-grade ledger.