Brand Profile

The brand profile tells Lumio who the brand is, what it sells, and who it sells to. This context shapes everything Lumio does — how products are scored, how content is enriched, and which gaps get prioritized.

Why it matters

Generic product content sounds generic. When Lumio enriches a description, it needs to know whether the brand voice is “premium and refined” or “playful and affordable.” Without context, enrichments come out technically correct but off-brand.

Setting up the brand profile

Open Brand Profile in the sidebar. The page has three core sections plus voice rules.

1. Product vertical

Pick the primary category from Google’s product taxonomy. The vertical drives:

• Which attributes the enrichment engine generates (Electronics need specs and compatibility; apparel needs materials, fit, care; beauty needs ingredients and skin type)
• How Q&A pairs are structured for the category
• Which scoring details matter most

2. Brand adjectives

Pick 2–5 adjectives from suggestions, or type custom ones. These adjectives shape the tone and word choice of every enrichment. A “bold, innovative” brand gets different copy than a “trusted, heritage” brand for the same product.

3. Customer persona

Write 2–5 sentences describing the ideal customer. The more specific, the better. Useful angles:

• Demographics — Age range, gender, lifestyle
• Shopping behavior — What they care about (price, quality, sustainability, convenience)
• Discovery channels — How they find products (social, search, AI assistants, word of mouth)
• Pain points — What problems they’re trying to solve
• Language — What tone lands with them

A strong persona helps Lumio generate Q&A pairs and usage scenarios that match how real customers actually talk to AI assistants.

4. Voice rules

Voice rules are short instructions (1–500 characters each) that govern enrichment output. Three sources:

• Merchant rules — Manually written, e.g. “Never use exclamation marks” or “Always mention the lifetime guarantee.”
• Brand profile rules — AI-synthesized from the workspace’s vertical, adjectives, and persona. Generated on demand from the Generate from brand profile action.
• Feedback rules — AI-synthesized from accumulated enrichment feedback. Generated on demand from the Learn from feedback action; this one runs as a background job.

Up to 20 active rules per workspace. Rules can be edited, soft-deleted, and pinned (pinning protects them from being replaced by future synthesis). Editing a rule promotes it to merchant-source regardless of where it came from.

Active rules feed directly into the enrichment prompt. They also feed into the scoring engine when the optional Brand alignment dimension is active.

How brand context flows through Lumio

The brand profile isn’t just a settings page — every AI operation reads from it:

• Scoring — The evaluator weighs product data against the vertical and persona. The optional Brand alignment dimension activates once voice rules exist.
• Enrichment — Generated content reflects the adjectives, targets the persona, and follows the voice rules.
• Gap reports — Suggestions are vertical-specific, not generic.

Tips for a strong brand profile

• Be specific in the persona — “Women aged 25–40 who shop for organic skincare on Instagram” beats “health-conscious consumers.”
• Pick adjectives that differentiate — Words that distinguish the brand from competitors, not generic positives.
• Use voice rules for non-negotiables — If there’s a banned word, a required phrase, or a tone rule, write it as a voice rule. The synthesizers can’t infer rules that aren’t visible in the inputs.
• Refine as feedback accumulates — As enrichments get reviewed, update adjectives and persona, then run Learn from feedback to capture patterns automatically.