Brand Profile

Your brand profile tells Lumio who you are, what you sell, and who you sell to. This context shapes everything — from how products are scored to how enriched content is written.

Why it matters

Generic product content sounds generic. When Lumio enriches a product description, it needs to know whether your brand voice is “premium and refined” or “playful and affordable.” Without this context, enrichments are technically correct but don’t sound like your brand.

Setting up your brand profile

Navigate to Brand Profile in the sidebar. You’ll see four sections:

1. Product vertical

Select your primary product category from Google’s product taxonomy. This tells Lumio which attributes matter most for your products. Electronics need specs and compatibility info. Apparel needs materials, fit, and care instructions. Beauty needs ingredients and skin type compatibility.

The vertical influences:

• Which scoring dimensions are weighted more heavily
• What category-specific attributes the enrichment engine generates
• How Q&A pairs are structured

2. Brand personality

Choose 2-5 adjectives that define your brand voice. Pick from suggestions like Premium, Sustainable, Playful, or Trusted — or type your own.

These adjectives directly shape the tone and language of enriched content. A “bold, innovative” brand gets different product descriptions than a “trusted, heritage” brand, even for the same product.

3. Customer persona

Write 2-5 sentences describing your ideal customer. Include:

• Demographics — Age range, gender, lifestyle
• Shopping behavior — What they care about (price, quality, sustainability, convenience)
• Discovery channels — How they find products (social media, search, AI assistants, word of mouth)
• Pain points — What problems they’re trying to solve
• Language — What tone resonates with them

A good persona helps Lumio generate Q&A pairs and usage scenarios that match how your actual customers talk to AI shopping assistants.

4. Brand guidelines (coming soon)

Soon you’ll be able to upload brand guidelines, style guides, and tone-of-voice documents. Lumio will use these to generate content that’s authentically on-brand, not just technically accurate.

How brand context flows through Lumio

Your brand profile isn’t just a settings page — it’s actively used in every AI operation:

• Scoring — The AI evaluator considers whether your product data serves your specific customer persona and vertical
• Enrichment — Generated content reflects your brand personality and targets your customer’s language and concerns
• Gap reports — Suggestions are tailored to what matters for your vertical (not generic “add more attributes” advice)

Tips for a strong brand profile

• Be specific in your persona — “Women aged 25-40 who shop for organic skincare on Instagram” is far better than “health-conscious consumers”
• Pick adjectives that differentiate — Choose words that distinguish your brand from competitors, not generic positives
• Update as you learn — As you review enrichments and scoring results, refine your persona and adjectives to get better output