Insights on AI commerce

How AI shopping agents discover, evaluate, and recommend products — and what you can do about it.

ai-commercestructured-datageollms-txt

Why llms.txt Doesn't Fix Your Product Data (But You Should Still Have One)

The llms.txt standard is gaining traction in ecommerce. But creating the file without fixing the content it points to is putting a signpost in front of an empty store. Here's what the file actually does, what it doesn't, and the correct order of operations.

ai-agentschatgptstrategy

What Is ChatGPT Shopping — and How Does It Choose Products?

ChatGPT now recommends specific products with prices, images, and buy links. Here's how it discovers products and what merchants can do about it.

strategygeoai-readiness

Generative Engine Optimization: The New SEO for AI-Powered Commerce

SEO got your products into Google's index. GEO gets them into AI answers. Here's what merchants need to know about optimizing for generative engines.

strategygeoresources

The GEO Reading List: Essential Resources for AI Commerce Optimization

A curated collection of guides, documentation, and analysis for merchants preparing their product data for AI-powered discovery.

technicaljson-ldhow-to

The 6 JSON-LD Fields Most Merchants Miss

Your product pages have JSON-LD markup. But are you using the fields that AI shopping agents actually need? These six are missing from most stores.

ai-readinessstrategycategories

AI Readiness by Category: How Apparel, Electronics, and Beauty Stack Up

AI readiness gaps aren't the same across every product category. Here's what apparel, electronics, and beauty merchants each get wrong — and what good looks like.

strategycontentai-readiness

People-First Content Still Wins — Even When the 'People' Are AI Agents

Google's helpful content guidance and AI commerce optimization aren't at odds. They're saying the same thing: be specific, be honest, be useful.

json-ldstructured-dataai-commerce

JSON-LD for AI Shoppers: The Structured Data That Makes or Breaks Your Visibility

AI shopping agents don't read your marketing copy. They read your JSON-LD. Here's what they look for, what most stores get wrong, and how to fix it.

feedsstrategyai-agents

Your Product Feed Is Your AI Storefront

AI shopping agents read your product feed before they ever visit your website. If your feed is thin, stale, or sloppy, you're invisible — no matter how good your site looks.

technicaljson-ldhow-to

Schema Markup in 15 Minutes: A Merchant's Quickstart

A step-by-step guide to adding JSON-LD Product markup to your product pages — from minimum viable schema to a complete implementation with reviews, ratings, and offers.

productai-readiness

The AI Readiness Score: What It Measures and Why It Matters

A deep dive into the six dimensions that determine whether AI shopping agents recommend your products.

ai-commerceproduct-data

Why AI Shopping Agents Can't Find Your Products

91% of online stores are invisible to ChatGPT, Perplexity, and Google AI Mode. Here's why — and what to do about it.